Suburban Diagnostics is one of India's leading diagnostic centres, with a presence in Mumbai and Pune. On Valentine's Day, they wanted to spread the message of gifting health packages as a way to express love. An In-Centre campaign was launched across all their diagnostic labs in Mumbai where we encouraged patients and their families to embark on The Good Health Affair!
Promoting health check ups on an occasion like Valentine's Day is quite challenging. So, we decided to add a playful touch to the whole campaign, which helped lighten up the mood that would otherwise come with the prospect of having to get a health check up done.
We put up posters and danglers in all the centres in Mumbai - each telling visitors that they should have an affair with good health. Each visitor also went away with a tiny greeting card with a witty message, each highlighting a special discount of 20% on health packages for the next 2 weeks.