Building a North Indian restaurant chain from the ground-up has been a tasty task for us at Propaganda. Serving the experience of authentic North Indian food in a contemporary setting is what sets apart this novel brand. We took that forward and cooked up a communication strategy that kept the experience itself at the centre of it all. We redesigned the brand from end to end, kept the communication oil-free, and added a dash of fresh, new flavours to the entire Mask Kalandar experience. The result? A home-bred restaurant chain that looks the burgers and pizzas of the world straight in the eye.