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With a first-of-its-kind novel feature, Max Life Insurance has caused quite a stir with their new Pension Plan. By offering to transfer annuity to the policy holder’s spouse in case of death, they’ve quite rightly given couples collective freedom from financial worry. In other words, they’ve given them an ‘Awaragardi ka License’, the freedom to live life on their own terms. From a TVC to an all-encompassing digital campaign, we’re engaging prospective customers in conversations that give them a clear picture (quite literally, visit http://foreveryoung.maxlifeinsurance.com/) of what life after retirement can be like. From social conversations to digital engagement, Max Life’s Forever Young Pension Plan is now making its presence felt through a host of touch points, with a host of benefits. Umm… have you planned for your retirement yet?


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lumose A YouTube masthead on the launch of the digital campaign. Doubled as an interactive game where users need to smash the bad advice for good, in a given time.

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