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What happens when over 50 of the countryís top online retailers are brought together for just one day of massive discounts? Well, shopaholics go crazy, of course. An initiative by Google, GOSF was the one day for all shoppers' dreams to come true. And ours too. We played a major role in creating history in Indian e-commerce. With communication that spread across all digital platforms, we woke up shopaholics from their dreams and turned them into reality. Donít take our word for it. Just ask anyone who shopped on 12/12/12.

Website

gosf The heart of GOSF, the website hosts all the deals and additional information about online shopping, while bringing the creative route full circle.


Masthead

gosf Interactive and informative, the GOSF masthead adorns the YouTube home page on the 12th of December.

Films
Based on the concept of fulfilling your dreams and wishes, 3 variations of the film were played at movie theatres and on the web.
Banners

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Driving in the fact that the sale lasts only day, the creative route of getting what you wish for is spread across the banners.

Radio


Aired across the country on prime time radio, the radio spot furthered the message of having your wishesfulfilled with a touch of humour.
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