A product like Health Insurance always has a notion in people’s minds that they come with heavy procedures and complex processes. To elucidate the various aspects and exclusive features of Apollo Munich’s products, web videos were a boon. ‘Let’s uncomplicate’, that’s exactly what our videos did. They took on from where the campaign left. With interesting visual treatment, the videos elaborated the concept, features and nitty-gritty of Health Insurance in an engaging manner.