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Aiga

 

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AIGA - GAMING CAREER IS AIGA.

It took a lot of understanding AIGA, AIGA students and the industry to delve and uncover what it is that will make AIGA stand apart and not become one in a herd. In a market full of animation schools and confusion between animation, 3D and gaming - it is not an easy decision for a 20-something year old to choose a career path. AIGA (Asian Institute of Gaming and Animation) already had a solid industry reputation and acceptance among leading gaming studios in the country. What it needed was to let them know that they had to own gaming careers. This was an exercise in Human Factor Integration. There was need to get their own students to be their heroes and role-models for the newer lot coming in and build a strong alumni and student culture. Apart from positioning, it was interesting to study the cross-section of students passing out of AIGA.

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